The Glass House
Visual Identity
2025
The Glass House, designed by architect Philip Johnson, is both a residential space and an experimental site where multiple structures coexist to form a complex architectural landscape. Rather than standing alone, each building engages in a spatial dialogue with the others. This identity focuses on the unique character of each structure, the relationships between them, and the interaction between parts and the whole.
Hoops
Visual Identity, AI Art Direction
2025
Hoops is an underwear brand inspired by the joyful movement of the hula hoop. The brand’s identity reflects the fluid rhythm and connection of its circular motion, offering an underwear experience that feels light, playful, and comfortable. Soft motion blurs and vibrant color gradients capture the gentle pace of the body, celebrating the small twists, quiet stretches, and soft pauses of everyday life.
(self-initiative project)
Tired of Digging
Visual Identity
2023
Tired of Digging (ToD) music festival offers a relaxing weekend to enjoy indie pop and R&B music in Palm Springs, California. The festival’s identity takes inspiration from the idea of "digging overload," using a swirl motif to capture that feeling. The repeating circles and soft, smudging colors symbolize how the warm Palm Springs sunlight naturally seeps into the festival’s core themes of rest and recharging. Maintaining a gentle and soft tone, the design creates a space where people can let go of stress and take a moment to relax.
(self-initiative project)