Hoops
Visual Identity,  AI  Art  Direction
2025
Hoops is an underwear brand inspired by the joyful movement of the hula hoop. The brand’s identity reflects the fluid rhythm and connection of its circular motion, offering an underwear experience that feels light, playful, and comfortable. Soft motion blurs and vibrant color gradients capture the gentle pace of the body, celebrating the small twists, quiet stretches, and soft pauses of everyday life.
(self-initiative project)