Tired of Digging
Brand Identity
2023
Tired of Digging (ToD) music festival offers a relaxing weekend to enjoy indie pop and R&B music in Palm Springs, California. The festival’s identity takes inspiration from the idea of "digging overload," using a swirl motif to capture that feeling. The repeating circles and soft, smudging colors symbolize how the warm Palm Springs sunlight naturally seeps into the festival’s core themes of rest and recharging. Maintaining a gentle and soft tone, the design creates a space where people can let go of stress and take a moment to relax.
(self-initiative project)
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